TFO 24.7, the new francophone point of view. A magazine that entertains, informs, and comments on French-Canadian social and cultural finds. TFO 24.7 presents artisans, artists, youths, entrepreneurs, leaders, and many others who breathe life into French-Canadian culture from coast to coast. Stories, features, interviews, humour, and opinion videos: a show that offers an authentic look on our French-Canadian identity.
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Apple Renews iTunes Strategy
The music industry is going through major changes, especially with respect to the online sales market. Apple managed to survive by launching the iTunes Store in 2003, the first music downloading service that included all five of what were the major labels at the time. However, competition is fierce. This explains Apple`s new strategy, the acquisition of Beats, and the redesign of iTunes. Our tech columnist Carl-Edwin Michel brings us up to speed.
Réalisateur: Aurélien Offner
Production year: 2014
CARL-EDWIN MICHEL est assis seul sur un fauteuil, il s'adresse directement au public de l'émission. Ses propos sont illustrés par des images des logos et des objets qu'il évoque.
Une fois de plus, l'industrie
musicale est en pleine
transformation. Apple a certes
été en mesure de tirer son
épingle du jeu avec la mise en
ligne en 2003 de l'iTunes Store,
premier service musical par
téléchargement regroupant les
cinq principales maisons de
disque de l'époque. Cependant,
la popularité grandissante des
services musicaux par abonnement
comme Spotify, Rdio et bien
d'autres, menace ces dernières
années la position dominante
d'Apple dans ce marché. Les
récentes tensions qui ont fait
les manchettes récemment, plus
précisément, le conflit entre
Taylor Swift et Spotify,
démontre que la formule proposée
par ce nouveau type de service
n'est pas aussi rentable pour
les musiciens. Au cœur de
l'histoire, se trouve le débat
concernant les redevances
versées aux artistes par ce type
de service encore bien jeune.
Mais les gens du milieu de
services musicaux par abonnement
prétendent que c'est un mythe de
dire que la musique gratuite
signifie que les artistes
demeurent impayés. Spotify
souligne que l'entreprise est
soutenue par de la publicité et
les abonnements des utilisateurs
et que les redevances sont
versées pour chaque écoute.
C'est dans ce contexte que
certaines personnes de
l'industrie croient qu'Apple est
en train de nouveau d'imposer
ses règles en développant un
service musical par streaming en
conjuguant les besoins de
l'offre et de la demande.
à offrir aux artistes plus de
contrôle sur leurs produits que
tout autre service actuellement
sur le marché. Et comment
le ferait-il? Eh bien, voici les
la musique serait gratuite, mais
diffusée sur une plate-forme
où les artistes pourraient
exploiter un logiciel permettant
de monétiser leur marque par
le biais du merchandising, de
publicité, de commandites.
Les artistes pourraient aussi
planifier leur tournée, incluant
la vente de billets, la
réservation des lieux et même la
gestion de leur communication,
relations publiques, par le
biais d'applications connexes.
Les artistes émergents, de leur
côté, pourraient passer du
statut de découverte à la
rentabilité rapidement avec
beaucoup moins de restrictions.
La définition d'artiste musical
deviendrait alors plus large,
afin de mettre l'accent sur un
plus large éventail de créateurs
de contenu. En d'autres termes,
Apple pourrait envisager
d'offrir un service clé en main
dont la diffusion musicale ne
représenterait qu'une infime
partie du nouveau Beats Music,
qui sera probablement représenté
sous la bannière d'iTunes. Une
chose est certaine: nous sommes
sur le point de vivre encore
un gros changement dans la façon
dont les personnes consomment
leur musique et comment celle-ci
est distribuée. Je vous laisse
là-dessus. C'est Carl-Edwin
Michel. À la prochaine.
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