TFO 24.7, the new francophone point of view. A magazine that entertains, informs, and comments on French-Canadian social and cultural finds. TFO 24.7 presents artisans, artists, youths, entrepreneurs, leaders, and many others who breathe life into French-Canadian culture from coast to coast. Stories, features, interviews, humour, and opinion videos: a show that offers an authentic look on our French-Canadian identity.
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Volkswagen, Häagen Dazs and Pepsi: The Story Behind Brands
Volkswagen, Häagen Dazs, Pepsi. Have you ever wondered where those brands got their names? Caroline Leal investigates in this episode of Uncanny. Did you know that Volkswagen is German for “the people´s car?” And here´s another brand with a surprising story behind is name: Pepsi-Cola. The drink was created in 1896 by pharmacist Caleb Braham in North Carolina, United States, and it was a syrup-based soda mix. But where did the name come from? The beverage was perfect for relieving digestive problems such as stomach ulcers and dyspepsia.
Réalisateur: Carine Ouellet
Production year: 2015
CAROLINE LÉAL s'adresse au public de l'émission dans un décor de lampe en suspension. Pendant l'élocution, différentes images et animations viennent colorer le propos en ajoutant une touche d'humour.
Quand j'ai des invités
chez moi, je fais tout
pour être la meilleure hôtesse.
Je sors ma plus belle vaisselle,
j'allume des petites chandelles
aromatisées et bien sûr,
j'achète la crème glacée un
peu plus cher et non ma marque
traditionnelle préférée, la
Napolitaine No Name en solde
à cause de sa date d'expiration.
Arrivée à l'heure du dessert,
je me suis donc penchée sur
l'étymologie de la marque de
crème glacée Häagen-Dazs.
Plusieurs sont portés à croire
que c'est le nom des créateurs,
peut-être un M. Häagen et une
Mme Dazs. Ou bien c'est une
marque scandinave. Mais non.
Cette marque de crème glacée
a vu le jour en 1961 dans
le quartier du Bronx à New York.
Les deux créateurs, Reuben et
Rose Mattus étaient des immigrés
judéopolonais. Le couple avait
décidé d'étiqueter leur crème
glacée avec un nom aux allures
danoises pour honorer
le traitement des juifs
par le Danemark lors de
la Seconde Guerre mondiale.
Le contenant était même doté
d'une carte du Danemark.
Mais le nom en tant que tel
ne veut rien dire en danois.
J'ai commencé à faire de la
recherche sur d'autres origines
de noms de marque et mes
trouvailles furent fortes
étonnantes. Par exemple,
saviez-vous que "volkswagen"
veut dire "voiture du peuple"
en allemand? Son passé est
cependant assez lugubre.
Voyez-vous, Volkswagen a été
créé au milieu des années 30 par
l'ingénieur Ferdinand Porsche et
son partenaire de travail Adolf
Hitler. Hitler souhaitait
que tous les Allemands puissent
avoir une voiture, et a fait suivre
ses ordres à l'ingénieur. La
création de cette voiture du
peuple n'était pas évidente.
Elle devait atteindre
100 kilomètres/heure et peser
un maximum de 600 kilogrammes
pour quatre ou cinq personnes.
Porsche a donc introduit la
voiture Kraft durch Freude
signifiant "la force par
la joie" en français.
De nos jours, on connaît
la voiture sous le nom de
Coccinelle à cause de sa
forme qui ressemble à l'insecte.
Une autre marque avec
des origines étonnantes:
le Pepsi-Cola. Créé en 1896 par
le pharmacien Caleb Bradham en
Caroline du Nord, il s'agissait
d'un mélange d'eau gazeuse
nature à base de sirop.
D'où sort le nom? Cette solution
était parfaite pour soulager
la dyspepsie et les ulcères
d'estomac, tous les deux des
troubles digestifs. Une chance
qu'ils ont utilisé un nom
de trouble accrocheur comme
la dyspepsie et non la
constipation. Parce que
Diète Constipé Cola,
c'est pas vendeur.
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